The 2022 Telco Retail Strategy Report

What are the most important objectives that telco retail executives keep top-of-mind in 2022 and beyond? Which action items are at the very top of their list when it comes to improving their retail networks? Which initiatives have already been implemented? The Telco Retail Strategy Report 2022 attempts to provide a perspective on what decision-makers in telco retail are thinking, reflecting data collected through a survey NTS Retail conducted with selected telco retail executives.

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Download our "Telco Retail Strategy Report 2022”.

What is the state of telco retail in 2022?

  • Telcos have made progress with the adoption of a digital-first approach and that trend has been amplified by the pandemic.
  • Operators are setting up their stores in a way that enables key processes that span all channels such as click & collect.
  • Software standardization has come to assume a critical role in these efforts as it allows CSPs to interlink solutions in their stack.
  • Device sales are only a secondary purpose of visit for many customers with service sales and consulting gaining strength.
  • Retail executives are focusing on performance and monitoring quality of in-store transactions to deliver essential KPIs.
  • Controling goods flow at the store level is a priority task for over a third of respondents with a focus on streamlining logistics.
Gerd Eberhardt

"Many telcos have already been following a digital-first approach and that has only intensified in the post-pandemic world. This trend also reflects in the realignment of the operators‘ retail strategies. Retail business models are being challenged, but there is a strong position for retail within a connected digital consumer journey."

Gerd Eberhardt / Head of Product Management / NTS Retail

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Our Telco Retail Strategy Report is a great tool to gain valuable insights into the strategic thought processes of telco retail executives around the globe. Fill out the form to get your copy.

Learn more about the projects in the report

Spark New Zealand

Case study: Spark has launched a comprehensive in-store digital transformation campaign to put their "digital first" philosophy into action. Read all about it in this case study.


Case study: Swisscom relies on NTS Retail as the transaction platform for its innovative stores. Read all about it in this case study.

Hutchison Drei

Case study: Hutchison Drei sets trends in queuing with NTS welcome manager. Read all about it in this case study

Beniamin Longodor

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